A short, honest selection. There is more where this came from, but some clients would rather their numbers stayed between the two of us, which is a preference I respect and quietly admire.
A reusable-bottle brand with a genuinely good story and absolutely nobody finding it on non-brand search. We rebuilt the information architecture, wrestled the Shopify template into shape, and turned organic into a primary acquisition channel rather than a polite afterthought.
A luxury garden-sauna brand whose buyers loved the product and whose market had mostly never heard of it. We built non-brand search visibility across the entire sauna category and turned organic into a genuine source of new enquiries.
A UK betting brand launched into a ferociously competitive market and run through a turbulent few years. We ignored the brand-search vanity numbers and built the durable layer instead: non-brand rankings and a blog content programme that became a traffic engine in its own right.
The honest answer: it is not ready yet. My main GEO engagement is mid-measurement, and I would rather show you real citation-share numbers than impressive-looking ones I invented. It is coming, and when it lands, it lands here first.
Enterprise and mid-market SEO across heritage retail and specialist verticals. Migration planning, technical audits, content strategy, and the stakeholder management that large organisations generate roughly the way the sea generates waves.
Content and GEO programme. Editorial pipeline, thought-leadership scaffolding, and the entity work that makes a firm the source an LLM reaches for when someone asks the category-defining question.
iGaming SEO and LLM visibility in a vertical where the stakes are high and the regulator is paying attention. Technical SEO discipline, plus AI-visibility work on the questions punters and affiliates now put to an LLM before they ever bother Google.
Search and digital strategy across a multi-language content portfolio. Audience routing, performance work, and AI-visibility programming in several markets that each have their own opinion about how search should behave.
Technical SEO and growth advisory. Crawl health, information architecture, content programming, and a senior pair of eyes on the strategy so the small problems get caught before they become quarterly ones.
Drop me a line and I'll send through the deeper case studies under NDA, including the iGaming and VC work. The figures are better than the ones above. They're just shyer.