Retail: John Lewis, The Body Shop and Marine Superstore.
Technical audits, migration planning and content strategy across retail websites, with support for the teams involved.
Selected work · Case studies
A few examples of the work.
These case studies explain the problem, the work involved and the results recorded during the project. Some client work stays private, so this is a selection rather than a complete list.
Delivering triple-digit growth for a sustainability focused consumer ecommerce brand.
SEO work for Ocean Bottle focused on helping people find its products through searches that didn't include the brand name. The project covered Shopify performance, site structure and content, with growth in non-brand traffic and organic revenue over the reporting period.
Results recorded during the case-study period.
580%Non-brand visibility
1,286%Non-brand traffic YoY
225%SEO-attributed sales
Helping new customers find Wildhut through search.
Technical and content work helped Wildhut appear for garden and outdoor sauna searches. Over 13 months, non-brand organic traffic grew by 253%, with 20 tracked keywords reaching the UK top 10.
Results recorded during the case-study period.
253%Non-brand traffic
61Keywords from zero
20In the UK top 10
Building non-brand search visibility for a UK betting brand.
The work focused on commercial search terms and a programme of guides and event content. Over about seven months, the blog's recorded keyword reach grew from 178 to 3,123 terms.
Results recorded during the case-study period.
3,123Keywords the blog earned
17xBlog keyword reach growth
29Terms in the top 10, at peak
AI visibility case study
I haven't published a full AI visibility case study here yet. I'll add one when I can explain the work, the measurement method and the results clearly.
European venture capital.
Content planning and AI visibility work for a B2B software investor, including editorial processes and clearer information about the firm.
UK betting.
Technical SEO and AI visibility work for a regulated betting business.
International media.
Search and digital strategy across a multilingual content portfolio.
UK ecommerce.
Technical SEO and advice on site structure, content and priorities.
Tell me about your project.
If you're working through a similar problem, I'd be happy to hear about it. We can discuss what you already know and where further work would be useful.