One operator. Seventeen years. No layers.
Dog on the Table is Kristian: a solo consultant in Brighton, seventeen years into a career in search. The brands and agencies who hire me get me, doing the actual work. There is no studio behind a curtain, no curtain, and, frankly, no studio.
Who I am
I started in SEO in 2009, back when "content marketing" was a slightly contrarian idea and people still said "Yahoo" with a straight face. The discipline has reinvented itself a dozen times since, usually loudly. The fundamentals have not: understand what someone actually wants, build the evidence trail, and stay legible to whichever machine is doing the indexing this year.
Most of that career has been spent inside agencies and growing brands, leading SEO across iGaming, ecommerce, B2B SaaS and enterprise retail. In-house, agency-side, freelance. I have sat in every chair in the room, and I know precisely how uncomfortable each one is.
Why solo
The agency model is built out of layers, and it turns out most of the meaningful work doesn't need a single one of them. The usual arrangement has clients paying senior fees for delivery by whoever was free that week. I would rather just be the person doing the work and the person on the call. It is a less impressive org chart, but a considerably better deal.
It also helps that the AI-augmented operator has stopped being a LinkedIn fantasy and become a real working setup. I run my own agent stack for research, reporting, content and monitoring. It is deeply unglamorous infrastructure, and it is the entire reason one person can ship like a team of five. Not marketing theatre with an AI sticker on it. Production tooling, used every day, including the days it misbehaves.
What I actually do
Four things, roughly in order of the volume of emails I get on each:
- GEO & AI visibility. Auditing and improving how LLMs describe and recommend your brand, because the search box is quietly being replaced by something that talks back.
- SEO. Technical, content, migration, enterprise. The proven discipline that newer acronyms keep claiming to have replaced but still haven't.
- Web & digital. Static-first builds, real performance, and a healthy resistance to over-engineering the bits nobody will ever notice.
- Business process automation. Agents and pipelines that compound your output without compounding your headcount.
Want a snapshot of where my head is right now? Read the "now" page →
If we're a fit, we'll know in a single call.
No discovery decks, no "scoping workshops" that exist mainly to bill for the scoping. Tell me the question. I will tell you whether I'm the right person to answer it, and if I'm not, I usually know who is.