Case study · Ocean Bottle
Ocean Bottle
Ocean Bottle wanted to reach more people searching for reusable bottles and flasks without using its brand name. The work focused on the technical and content foundations of its Shopify site, helping make organic search a stronger source of new customers.
The brief
Ocean Bottle sells reusable bottles and flasks, with each sale funding plastic recovery. The aim was to help more people discover its products through relevant searches, alongside those already looking for the brand.
Non-brand search visibility was limited. The project looked at the technical barriers and content opportunities that could help the site reach those customers.
What I did
Audit and priorities. I reviewed the site's technical setup and content, with particular attention to non-brand visibility. The audit identified performance and structural issues in the Shopify templates.
Shopify improvements. The work covered render-blocking scripts, image handling, loading behaviour, structured data and internal linking. Changes to shared templates could then benefit multiple pages.
Site structure. Product, collection and editorial content was reorganised around the main product categories and the questions people asked about them.
Content planning. The content programme covered sustainability, reuse and product comparisons, with topics chosen around relevant customer searches.
The results
Over 12 months, non-brand visibility increased by 580%. Year-on-year non-brand traffic grew by 1,286%. The reporting also recorded increases of 225% in SEO-attributed sales and 189% in organic revenue.
The case study records number-one positions for key reusable-bottle searches during the project. These are historical results, rather than a claim about today's rankings.
"Kristian is a committed and passionate freelancer who is always ready to roll up his sleeves and get stuck in, no matter the ask. Has made a huge impact on our rankings and organic traffic. I would highly recommend."
Head of Growth, Ocean Bottle
What this project illustrates
The brand already had a clear story. The work helped make its products and information easier to find through relevant searches. Technical changes, site structure and content planning all contributed to that process.
Working on a similar problem?
If you'd like more people to find your products through search, we can look at your site and discuss where improvements might help.