Pricing · Scope & costs
These prices give you a starting point for planning the work. Some services have a fixed scope, while others depend on the support you need. We'll agree the scope and cost before anything starts, and I'm happy to help you work out which option fits.
A small sample of how three AI models respond to questions relevant to your market. The check runs three prompts across each model and emails you the answers, including whether your brand was mentioned.
Price: Free. Limit: One check per domain per day.
Illustrative outcomes. The free check records the actual wording from each model.
A detailed review of how your brand appears across a defined set of AI search questions. The audit covers 50 buyer-intent prompts across four answer engines, plus Google's AI Overviews on 20 tracked keywords.
You'll receive the findings, evidence of any inaccuracies or brand confusion, competitor comparisons and a prioritised plan. The fee includes a £1,000 credit towards your first quarter of re-measurement.
Delivery: Within two weeks. Format: HTML report and a 60-minute walkthrough.
If you'd like help putting your AI visibility audit findings into practice, ongoing support starts at £1,500 a month. We'll agree the priorities and monthly scope around the work you need, whether that's structured data, clearer brand information or content improvements. I can carry out the work and support your team with the tasks they own.
Optional re-measurement: the separate monthly service below tracks changes in your visibility against the audit baseline.
I repeat the original 50 prompts across the same four engines and compare the answers with your audit baseline and previous results. The report covers changes in brand mentions, competitor presence and inaccuracies, with relevant changes to the test conditions recorded alongside them.
This helps us see what has changed. It doesn't, by itself, prove that a particular website change caused the result.
Re-measurement is billed quarterly at £2,250. The £1,000 credit included with your audit reduces the first quarter to £1,250.
You can cancel at any time.
A review of how your website presents experience, expertise, authority and trust. I use a set of 89 checks covering business information, authorship and content, then explain the findings and recommend priorities.
The tools help gather the evidence. I review the results and put them into the context of your business.
Delivery: Within one week. Format: Report with prioritised actions.
These are the checks used in this audit, rather than a score issued by Google.
Ongoing help with SEO, AI visibility, content strategy or automation starts at £1,350 for a day and a half of work each month. We agree the priorities and the time you need, with room to increase the support as the work develops.
For work with an agreed scope, such as a migration plan, technical audit, automation discovery or strategic advice. I'll estimate the time needed and confirm the fee before work starts.
The two-week automation discovery window is elapsed delivery time, not 10 billable days. The fee is agreed from the work involved.
The right starting point depends on what you already know. An audit can help when the problem needs investigation. If you have a clear brief or a plan ready to implement, we can discuss that work directly.
We discuss the problem, the information you already have and what you'd like to achieve.
I explain the proposed work, fee and any dependencies before we start.
We agree how to assess the work and decide what, if anything, needs to happen next.
They give you a starting point before you spend time on an enquiry. We may still need to discuss the scope, but you can see how I charge and whether it is likely to fit your budget.
The AI visibility audit is £4,000 for its published scope. General monthly retainers start at £1,350, and ongoing implementation of audit findings starts at £1,500 a month. Other work depends on the scope. I confirm the fee in writing before we start.
The published rates are the usual starting point. If we agree a different arrangement for a longer commitment or a particular project, I'll set out the terms in writing.
Cash fees are the usual arrangement. I may consider a combination of cash and equity for a suitable early-stage business, but that needs a separate discussion and agreement.
The AI visibility audit can be paid by card or invoice. Retainers are invoiced monthly, while projects and other audits are invoiced on delivery. Payment terms are 14 days. I accept bank transfer for UK clients and Wise for international payments. No UK VAT is currently charged.
The free tools and guides are available to use. If you have a small, clearly defined task, you're welcome to ask whether I can help within your budget. I'll tell you what is practical before you commit.
Try the free check, read about the full audit or send me a little about the work you have in mind. If you're unsure which option fits, we can talk it through.