I've ranked brands in iGaming, one of the most unforgiving search environments on the internet. I've done it for big names in ecommerce and enterprise too. Now I apply that same sharpness to LLM visibility and answer engine optimisation: making sure your brand shows up wherever your customers are asking questions. Google, ChatGPT, Perplexity, all of it. You work with me directly. Senior expertise, no account managers, no juniors, no theatre. The dog is on the table.
One operator, four disciplines, and a quiet conviction that "search" stopped meaning "Google" a while ago and nobody sent a memo.
Getting ChatGPT, Perplexity, Gemini and Google's AI Overviews to mention your brand by name, accurately, in the right context, next to the right competitors. I measure what the models say about you today, fix the bits they've cheerfully invented, and build the evidence trail that earns the citation.
17 years of technical and content SEO across iGaming, ecommerce and enterprise. The kind that survives algorithm updates because it's built on fundamentals rather than loopholes, which is far less exciting and far more reliable.
Sites built for speed, search and the AI engines quietly reading them. I lead the strategy. For heavier production I bring in a small, trusted bench rather than pretend to be a full agency with a foosball table. You get senior judgement, no junior markup.
AI for your operations, not just your marketing. Autonomous research agents, content pipelines, reporting workflows. The same kit I run my own business on, pointed at yours. Less software bloat, more output, fewer tabs open at midnight.
AI has an opinion about your brand. Most of it is wrong. The unglamorous work is making it right. Ranking earns a click; being cited earns a recommendation, which is a different and considerably better thing. So I measure what the LLMs actually say about you, not what everyone in the meeting is quietly hoping they say, then do the specific, concrete work that earns the citation.
Run your brand and competitors through GPT, Claude, Gemini and Perplexity. Where do you appear? Where does the model describe you as something you stopped being in 2019? Where does the answer quietly hand itself to a competitor?
Entity disambiguation, structured data, llms.txt, citation-worthy content. The technical and editorial work that makes you legible to machine readers while keeping the humans on side.
Re-measure monthly. Document what moved. Build a body of cited, machine-readable evidence that keeps paying out as more of the world's questions route through an LLM instead of a search box.
A reusable-bottle brand with a genuinely good story and almost no presence in non-brand search, which is a frustrating place to be. We rebuilt their information architecture, worked the long tail systematically, and turned organic into a primary acquisition channel.
Send me your brand and I'll run a selection of tailored, customer-relevant prompts through ChatGPT, Claude, Gemini and Perplexity, then send back the raw output: what the machines currently tell people about you. You get a benchmark to build from, or to find someone who will 👋. No commitment, no deck, one email. It is usually the quickest way to find out whether we should talk.
Paying attention so you don't have to.
If you've inherited an "AI strategy" deck and would quite like someone to do the actual work, measure, fix, and show what genuinely changed, let's talk. Most engagements start with a paid audit, which is a low-risk way to find out whether I'm any good before you commit to more of me.