Services

Four pillars. One operator.

GEO and AI visibility are the flagship. SEO is the foundation. Web is honest about scope. Automation is the kit I run my own business on. No retainers quietly engineered to fill a timesheet, just engagements scoped around results you can actually measure.

01 · Flagship

GEO & AI Visibility

Most "AEO" services are SEO with a fresh logo and a higher day rate. I run your brand through ChatGPT, Claude, Gemini and Perplexity, measure where you appear, find where the model has confidently got you wrong, and rebuild the evidence trail until the answer changes.

GEO & AEO, in depth →

What's included

  • Brand visibility audit across four major LLMs with measurable, repeatable queries
  • Competitor citation analysis: who's getting recommended in your space and why
  • Entity disambiguation, for the cases where AI describes you incorrectly and with total conviction
  • Schema, structured data and llms.txt implementation
  • Content scaffolding that earns the citation, not merely the click
  • Monthly re-measurement and reporting. Proof, not promises

Best for

  • Established brands losing share-of-voice to AI answer engines
  • Founders who keep being asked about their "AI strategy" and would like a real one to point at
  • Brands with messy entity footprints, think common names, M&A history, several products wearing similar hats
02 · Core

SEO that survives algorithm updates

Seventeen years across iGaming, ecommerce and enterprise. The kind of SEO that holds up because it's built on content depth, technical fundamentals, internal linking and intent, rather than last quarter's loophole, which has almost certainly been patched by now.

See Ocean Bottle →

Disciplines

  • Technical audits, log analysis, crawl debugging
  • Migration planning, replatforming without quietly setting fire to your equity
  • Information architecture and topical authority builds
  • Content strategy informed by SERP intent, not keyword stuffing
  • Enterprise SEO rollouts and stakeholder management
  • iGaming and betting SEO, high-stakes, high-regulation work

Best for

  • Ecommerce brands stuck on a non-brand visibility plateau and tired of the view
  • Enterprise teams who need senior judgement and clear stakeholder communication
  • iGaming operators looking for technical SEO from someone who has actually worked the sector
03 · Selective

Web & Digital, lighter touch

I'll lead the strategy, the search architecture and the Core Web Vitals work. For heavy front-end production I bring in a small, trusted bench rather than pretend to be a 20-person studio with breakout rooms. You get senior judgement, and you don't pay for a layer of management that doesn't exist.

How I work

  • Static-first builds (Eleventy, Astro, Next.js), fast, server-rendered, AI-readable by default
  • Performance and Core Web Vitals as a baseline, not an upgrade
  • Accessibility, semantic markup, structured data baked in
  • Migrations off WordPress, Shopify drag, or legacy CMSs
  • Trusted partners brought in for heavier design and front-end production

Best for

  • Brands moving away from a slow, plugin-heavy WordPress stack
  • Teams who want their next site to read well to humans and machines from day one
04 · Emerging

AI Automation & Business Process Automation

The AI conversation everyone is having about content is already old news. The genuinely interesting work is internal, the unglamorous engine room, research agents, reporting pipelines, content production systems, monitoring automations. I build them for my own business and increasingly for clients who'd rather their operations compounded than their headcount.

Dedicated AI Automation page →

Examples

  • Autonomous research agents producing weekly competitor and market scans
  • Multi-agent content pipelines (analyst, researcher, writer, editor, in that order)
  • Automated reporting that pulls from analytics, search consoles and LLM audits
  • Internal "what could we actually automate?" audits with a prioritised backlog

Best for

  • Founders and operators tired of paying SaaS rent on a dozen tools that mostly overlap
  • Marketing teams who want compounding output without compounding headcount
  • Operations leaders looking to automate workflows before reaching for another hire
Engagements

Most things start with a paid audit.

An LLM visibility audit, a technical SEO audit, or an automation discovery scan, depending on what's actually keeping you up. From there we agree what's worth building and, just as usefully, what isn't. No 90-page retainer proposal landing in your inbox with a thud.

Tell me what's broken →